*FREE* Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads pdf, epub, mobi
Par sharp ashley le lundi, septembre 25 2017, 00:39 - Lien permanent
Luke Sullivan,Edward Boches: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Description
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. * Turn great ideas into successful campaigns * Work effectively in all media channels * Avoid the kill shots that will sink any campaign * Protect your work * Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
____________________________
Author: Luke Sullivan,Edward Boches
Number of Pages: 448 pages
Published Date: 16 Feb 2016
Publisher: John Wiley & Sons Inc
Publication Country: New York, United States
Language: English
ISBN: 9781119164005
Download Link: Click Here
____________________________
Tags:
kindle,Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads iOS,book review, paperback, ebook, zip, iOS, iPad, free ebook, download book, ebook pdf, epub download,download epub, download torrent, fb2, kindle, for mac, iPhone, facebook, free pdf, Read online, pocket, mobi, download pdf, download ebook,read online Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan,Edward Boches iOS,Luke Sullivan,Edward Boches read online,rarfor PC,